Health Benefits of Beer Essay

My topic that I chose for this lit review is beer. I decided to do beer because it is something that me and my dad have in common and can bond over. Beer is not just an alcoholic drink for me there is more substance there. Beer is interesting because every beer company makes their product differently. Also beer is one of the most sold products in the world and I would like to find more information of it. Humanities: Miller, Carl. â€Å"Beer and Television: Perfectly Tuned In. † All About Beer 25 Feb. 2008: 29. The source Beer and Television: Perfectly Tuned In would fall under the category of Social Sciences. It would fall under this category because the article is about beer commercials and how it affects business. There is really only one way to judge a beer commercial and that is is if the commercial makes consumers buy the product. Every commercial is a little different but every one of them has the same message, buy my beer. The article discusses the way the beer industry grew due to television. Every beer company realized they needed to make their product well known so that people would go out and buy it. These companies did this by creating short and sometimes funny commercials. The search for the perfect beer commercial has been around since the invention of the television in American culture in the 1940’s. In the 1940’s no one knew what a good commercial was because the television had just been made. Since the prohibition era had just ended beer breweries were wary of putting their product on the air at first. Some critics thought that this type of commercial intruded peoples’ living rooms and thought it offended people. For this reason the breweries only aired the commercials late at night and never on Sunday. The American bar was the first home of the television. In Chicago half of all television sales were bars. Meaning that the beer companies could target their product directly to the beer drinker in a bar stool. In the early days of television, television was dominated by sports programs. This is great for selling beer because â€Å"sports sell beers†. The article does a wonderful job of showing how the beer industry grew immensely due to television commercials. I like how many industries used tough macho men to promote the light beer campaign. Also the catchy jingles and funny cartoon skits would get stuck in your head so that when you went to the bar or to the alcohol store they would buy that product. The article used easy words so that the common man would be able to understand and reflect upon it. The article shows how competitive the beer industry was for the best commercial, giving the reader a descriptive past of beer. This article is linked to my topic because it shows how competitive the beer industry was with selling their beer. Mennella JA; Beauchamp GK Developmental Psychobiology [Dev Psychobiol] 1993 Dec; Vol. 26 (8), pp. 459-66. Beer, breast feeding, and folklore. It is common practice in our society to breast feed. It is believed in folklore that if the woman breast feeding drinks beer, than the baby will become healthier. Some other folklore is that if the woman drinks beer it will increase her milk supply, lessen the feeding pain, and it increases the hormone needed to create breast milk. So a group of scientists decided to have an experiment to see if drinking a beer really did do all the legend said it did. They had 12 lactating women with infants participate in the experiment. Six of whom drank an alcoholic beer before feeding and the other six drank a non-alcoholic beer. Then a week later at the same time as the week before the roles was reversed. What the experiment found was that: the infants drank less milk when the mother had the alcoholic beer, drank for longer, the women felt they had leftover milk in their breast, and the babies acted the same with both milks. Scientists would have liked to keep researching but, prolonged exposure to babies less than one year of age can cause ill effects to the their motor development skills. This article was interesting since there were so many myths about alcohol and breastfeeding. The article gave the reader many statistics about breastfeeding and how slight differences can change the milk. The article disqualifies all of the folklore of drinking a beer before breastfeeding. I hope women read this and realize that giving their babies low doses of beer can hurt their growth and will actually decrease the amount of milk the infant will drink. This article is linked to my topic because many women drink a beer before breastfeeding because they believe in the folklore. Social Sciences: Bretting, Sandra. â€Å"SMALL BUSINESS THE FLOW OF BEER. † Houston Chronicle ISSN 1074-7109, 11/08/2009, p. 4. The source SMALL BUSINESS THE FLOW OF BEER Keeping the kegs on course Logistics company tracks empties and gets them back fast for refills would fall under the category of social sciences. It would fall under this category because the article is about how a small business handles there kegs. Many people buy kegs for multiple reasons. One reason is that you can buy 170 or so beers for much cheaper than buying them by the 30 pack. Also is it refillable and there for saving the environment by not using cans or bottles to drink the beer. Every company though has to be able to track their kegs and get them refilled as soon as possible. Whenever a beer keg becomes empty it has to go back to the brewery to be refilled. So the beer stores would collect their kegs and send them back to the brewery which was usually in Europe. But since most beer stores handled around 90 products this made the logistics overwhelming. So a man named Brady 25 years ago created a freight company that transported products by rail. A few years later Guinness & Co. of Ireland hired Brady to handle their logistics for returning their empty kegs. After that deal the company took off. The company officially launched its beer logistics product in 1994. The product was called Kegspeditor Sytem, the system collects empty kegs from beer stores, returns kegs to the brewery, and then documents the entire process. The article does a good job of showing how one small company came up with an idea and made millions. I like how the article gave an exact description of what the company does. Also the writer makes the reader feel good about the company because it helps the common beer drinking man and the brewery and the environment. The article is a bit of a tough read since it is about logistics but, still interesting. The article shows that there are many things that happen with a keg that most people do not realize. This article is linked to my topic because beer kegs are a big part of the business aspect of beer. Kirkby, Diane Journal of Popular Culture; Fall2003, Vol. 37 Issue 2, p244-256 â€Å"Beer, Glorious Beer†: Gender Politics and Australian Popular Culture. â€Å"Beer is a religion in Australia,† according to Cyril Pearl. In the late 1960’s and early 1970’s there were multiple myths about Australians’ and their beer. One myth was that their beer was the strongest in the world and was meant for tough men with chest hair. The second myth was that they could drink the most amount of beer. There is a very strong relationship between masculinity and beer. In fact in the 1920’s to around the 1960’s women had no correlation with beer besides serving it in Australia’s society. So during that time period the men would get off work at five and then drink till 6 at the bar, because that is when it closed back in the day. This closing time for bars was known as the â€Å"Six O’Clock Swill† where the working men of Australia would get hammered in one hour. Getting drunk every night was considered the good life in this culture, consequently during this time period there was the highest amount of divorces. This article does a fine job of explaining the history of Australian drinking culture and how it changed through the years. The reader learns that drinking was and still is a big deal in Australia. Also, this reading made me realize that Australian men may be fierce with their drinking but, in the more recent decades women have become just as fierce. The article uses some different dialect terms at times so that made the article a little hard to read. This article is linked to my topic because it is about how beer affected and affects Australian culture. Natural and Physical Sciences: LESKOSEK-CUKALOVIC et al. : Beer with Improved Functionality, Food Technol. Biotechnol. 48 (3) 384–391 (2010). New Type of Beer – Beer with Improved Functionality and Defined Pharmacodynamic Properties. Almost everyone enjoys an ice cold beer at the end of a hard day. Beer is the most popular beverage in the world. There are many reasons explaining why it is so popular. One reason is that it is a cheap alcoholic drink. Another is that there are so many different choices in choosing a beer. Thirdly, recently found out in fact that beer has health benefits. In healthy dosages beer is very good for you. Some health benefits include: reducing the risk of cardiovascular disease, blood cholesterol levels, diabetes, osteoporosis, dementia, and a beer day is better for your heart than a glass of red wine. Beer however does have disastrous effects on your body if you consume excess amounts of it for a prolonged period of time. Good news though is in recent studies beer has the ability to lessen the chance of getting colon cancer. The most important biological factor found in the beer’s hops is the compound xanthohumol (XH). XH has the ability to stop major enzymes in cancer, particularly colon in moderate drinking. This article was extremely interesting in how it gave a beer a good name. It seems like many people are against beer because it turns gentlemen into cavemen. But, if those people would read this article their eyes would be opened to what beer really is, an alcoholic drink that is actually good for you in moderation. The best information in the article in my opinion was the fact that a beer a day is better for your heart than a glass of red wine. Article was extremely factual and had many statistics. This article is linked to my topic because it shows the positive effects beer can have on the body. J. D. Pedrera-Zamorano et al. / Nutrition 25 (2009) 1057–1063 Effect of beer drinking on ultrasound bone mass in women. Osteoporosis is a major health care issue. This disease is the weakening of bone mass causing more broken bones. Good news is that medicine has increased the life expectancy of the average woman. But, with more age comes more likelihood to get a disease especially one associated with age, such as osteoporosis. Women post menopause are the most likely to get osteoporosis. The older one gets the more calcitonin they lose. Calcitonin is one of the major attributes that keep your bones healthy. Recent studies have shown that moderate drinking increases calcitonin output. Also, in beer that does good for a woman’s body is flavones, it slows the post menopause effect of losing calcitonin. Another attribute of beer that helps prevent the deterioration of bones is silicon in liquid form. Since beer is second to water in providing silicon in liquid form to the western hemisphere’s diet, one could say that beer could help promote bone formation. I found this article very intriguing because of the health benefits, especially for women. Most women do not enjoy drinking beer because of the taste, but maybe after reading this article they will change their minds. The reading had many facts, large words, and stats. This article yet again gives beer a good name in how it can help people. This article is linked to my topic because it shows how the beer can help prolong the life of women.

Marketing analysis of Famous Amos (Singapore) Essay

Famous Amos was established in the year 1983 in Singapore. It is now under Kellog’s Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island. Famous Amos targets audience are mainly the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; can be used in any occasion. Famous Amos strength is mostly on its superior quality product and its weakness is mainly on its marketing skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer about its existence. Famous Amos opportunity is having international expansion and threats that it may face is the increase in aging population when its target audience are mostly young adults. Famous Amos competitor is Mrs. Field and Little Jerry’s Place. Mrs. Field is its major competitor as they are selling mostly the same and it is also known. However, Famous Amos still stays competitive by continuing to produce new products and packaging designs to strengthen their competitive positions. Company Profile of Famous AmosFamous Amos was found by Wally Amos. He was a veteran who worked as a talent agent with William Morris Agency. He started with sending home-baked chocolate cookies to celebrities mainly to attract them before opening a store in Los Angeles, California on 10 March 1975. By 1985, his sales had grown to more than $10 million. By then the people around the world could see how â€Å"famous† Famous Amos is. However, between 1985 to 1989, Famous Amos went through four different owners since inception. The President Baking Company bought the brand from the Shansby Group in 1992 before Keebler foods purchased the President Baking Company in 1998. Kellogg’s Company then bought over Keebler in 2001. Thus, Famous Amos is now part of Kellogg’s Company. It was only then Famous Amos came to Singapore. Famous Amos was first established in Singapore in the year 1983. It serves the cookies lovers varieties of cookies flavour to choose from. Famous Amos is categorized as one of the Food and Beverage industry and Bakery sector in Singapore which they specialised in cookies, muffins and brownies. With 13 stores located island wide, their minimum requirements of Corporate Structure for each store are one Service Provider and a Baker. These are number of employees who serve the customers at each branch of the stores. Famous Amos also then came out with a new way in reaching the market. They produce the packed Famous Amos Cookies that is convenient to be sold at Convenient Shop such as NTUC Fairprice and Cheers. These are for the convenience of the cookies to be reached (manufactured) around the world without having the physical stores at a country or region. Famous Amos does not have any specific mission and vision since it is now part of the Kellogg’s Company. However, they have a tag line, which states that Famous Amos is â€Å"Truly the Chip Made for the Next Generation†. This shows that they want to serve its original and the best cookies made from generation to generation. Overall, Famous Amos has gone through around the world. They served the people around the world with its finest and freshly made cookies. With these, Wally Amos is now known as the father of gourmet cookie industry. Marketing PhilosophyFamous Amos adopts the Product Concept. The product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. They focus on making superior  products and improving them over time. Thus, based on Famous Amos, we can see that it offer the most quality, which are their finest and freshly baked cookies. They bake their cookies at their each stores everyday to make sure that its cookies are always fresh. Famous Amos also produced the packets one without changing its concept in serving quality cookies. They make sure that the taste of their cookies stays the same. This is to make sure that their performances meet the standard of the consumers. Marketing OfferFamous Amos is a Profit Organization. It offers mainly Cookies. It serves the finest in freshly baked cookies. It satisfies the wants of its customer due to its freshness of products. They offer nine flavours such as â€Å"No Nut Chocolate Chip and Chocolate Chip Pecan†. Their product includes Cookies, Speciality Cookies, Soft â€Å"N† Chewy Cookies and Cookies Cakes. It also includes a wide range of Muffins and Brownies. However, the core benefits that customer received is actually the exceptional taste of Famous Amos Cookies. SWOT AnalysisInternal Environment (Strengths & Weaknesses)Famous Amos brand is the ultimate strength for the company. Its brand â€Å"Famous Amos† shows it all about them being a â€Å"famous† cookie company. To add with it, Famous Amos received an International Brand Recognition, which is widely recommended and recognised. Famous Amos also has the reputation for its homemade cookies. It has a unique taste that would always attract buyers and especially chocolate cookies lover. Being a product company that is Halal Certified is also strength as it does not limit its product to only non-Muslim but to Muslim people too. Its product that is well distributed in Singapore is also a strength to Famous Amos as it reached its target audience easily. Its packed cookies are also convenient that people can purchase almost everywhere. Famous Amos also provides delivery service that makes it easier and convenience for the customer who bought it online. Its Research and Development (R&D) department also make sure that they always improve on its products and packaging design so that they remain competitive company.  Famous Amos also provides training for its employee to provide good services to the customer. Famous Amos does not need experience bakers and only required a minimal space for its store to operate. Therefore, it is cost effective for Famous Amos and act as a strength to the company. Famous Amos main weakness is in its marketing and promoting as it does not advertise its product as frequent that would inform consumer about its new product or its new stores. These will not create a want for consumer to consume its products as advertisement usually attracts the public and advertisement help to reach the public geographically. It also shows that the public are lack of information about its products. External Environment (Opportunities & Threats)Famous Amos operates stores world wide and it has successfully grow in every market it operates. This shows that Famous Amos has the opportunities in its international expansion. It is the best way in expanding its market. Famous Amos also has the opportunity to develop new strategic ways to increase their profitability. They may ask customer for suggestions or they can give suggestions and ask customer to give opinion. For example, Famous Amos can ask consumers for suggestion if they might want to produce other food products besides cookies to be sold in its stores. However, reports have shown that there is more aging population in Singapore. This will thus be a threat to Famous Amos Cookies as their target audience are mostly kids, young adults and adults. Cookies are also considered bad for health, especially when it contains a lot of sugar. This can also be a threat to the company as government has been encouraging the public to have a healthy lifestyle. Consumers will then avoid consuming something that they might consider unhealthy for them. Target Customer SegmentsFamous Amos basically targets those Cookies and Chocolate Lovers. These are their main customer they are targeting at. However, to be specific, Famous Amos segments their products through marketing segmentation. They are Geographic, Demographic, Psychographic and  Behavioural Segmentation. Famous Amos segments their product geographically generally to attract Cookies Lovers around the world such as the one in Melbourne Shopping Centre in Australia. In Singapore, Famous Amos scattered its stores island wide and it is usually at places that is at convenient to the consumers. For example, they have a store in Compasspoint located in Sengkang which caters the needs for the North-East people and Tampines for the convenient of the East people. Demographic Segmentation segment markets by age, gender, income, education, occupation, religion and race, ethnic background and family life-cycle or size. Famous Amos segments their products within most of these parameters such as the age, income and family size. Age is actually concerning anyone above 3 years old but specifically teenagers and adults of both genders. Their price is relatively affordable for consumers to buy it. They also provide packaging for immediate consumptions and as well as larger family size packs. This means that they do cater to these markets segments to attract buyers with large family size. Psychographic Segmentation consists of social class, lifestyle and personality. Famous Amos mostly segments its market through lifestyle. Lifestyle is a person’s pattern of living as expressed in his or her activities, interests and opinions. When a person bought the Cookies, this may show their interest in consuming the chocolate cookies. Lastly, Famous Amos segments their products through Behavioural Segmentations which segment markets through occasions, benefits sought, user status, usage rate and loyalty status. However, in Famous Amos case, they markets through occasions and target the gift giving market. They provide special promotions and labels for special occasion. For example, they provide hampers and gifts that customer can give at any occasion. Famous Amos also offer benefit sought to the customer from its appealing gift designs. Their gift tins, hampers and products have since to become a gift to be treasured by the person who receives it and a pleasure for the one who gives it. This is the benefits sought a customer may receive. Needs and DemandsTherefore, Famous Amos target audience needs are basically to eat or to have a snack. However, the consumer wants Famous Amos Cookies to satisfy their need. Thus, when the consumer finds a need and has the purchasing power, they will then demand for high quality Famous Amos Cookies. Competitor AnalysisFamous Amos competitors are Mrs. Field and Little Jerry’s Place. Mrs. Field is Famous Amos major competitor as it sells exactly the same as Famous Amos which is cookies, brownies and muffins. Mrs. Field are also its competitor as Mrs. Field is also well-known food and beverages products. Little Jerry’s Place is also a competitor to Famous Amos as it sell cookies and muffins too. Mrs. Field products are slightly the same as Famous Amos as they provide a range of products from cookies, nibblers, cookie cakes, brownies to muffins with a wide range of flavours. In Little Jerry’s Place, they sell only cookies but claim to offer slightly more varieties than Famous Amos and they differ by the taste as Little Jerry’s Place contains more milk, thus the rich milky taste. Mrs. Field prices are considerably the same as Famous Amos whereas Little Jerry’s Place cookies prices are cheaper as compared to Famous Amos. This is a way for Little Jerry’s Place to attract customer, which is to provide good products with low price. Mrs. Field has 8 stores located mainly around the town area and at Singapore Changi Airport. Little Jerry’s Place have 3 stores, located in West Mall, Square 2 and Ang Mo Kio Hub. This shows that Famous Amos has the advantage over its competitors for its distribution area. Mrs. Field offers 10 percent discounts vouchers and season’s offer through its website. Thus, those internets savvy might have the chance to get  discount if they came across the website. Mrs. Field also have Students Special promotion, which is free flow of drinks when dining-in before 6 in the afternoon. Little Jerry’s Place also have a current promotion. They offer one free Muffin if the customer buy four of its Muffin. Both Mrs. Field and Little Jerry’s Place promotions are to attract more customers to buy their products. However, in this case, Mrs. Field has an advantage over Little Jerry’s Place as they target the students which can be the main consumers of cookies industry. Famous Amos is definitely the market leader as it is widely known and recognised around the world. Mrs. Field main strength over Famous Amos is the promotion. Mrs. Field promotions are always up to date as compared to Famous Amos. Mrs. Field shop is also attractive. However, another factor besides being a known brand, Famous Amos has an irresistible aroma that other shops like Mrs. Field and Little Jerry’s Place does not have. Little Jerry’s Place weakness to Famous Amos is its new entry to the market. It is still unknown and does not have any official websites for the consumers to check out their details. Thus, Famous Amos has advantages over Little Jerry’s Place due to Little Jerry’s Place weakness. With these, Little Jerry’s Place could not challenge the Famous Amos high quality, freshly baked and irresistible taste of its chocolate chip cookies. Famous Amos continues to provide its customer with the delicious sweet treats. They make sure that they always meet the standard of its customer by their performance in providing the finest in freshly baked cookies. They also continuously rolls-out new products and packaging design to strengthen their competitive position. Marketing Strategies (4Ps)ProductFamous Amos is classified as a Convenient Product. Convenient Products are products that are purchased frequently and immediately, sold at a lower price, mass advertising and many purchase locations. Thus, based on Famous Amos Singapore, Famous Amos is actually purchased frequently and immediately since it has many purchase locations. It can found mostly in shopping centres that are convenient to the markets. It has 13 stores located around Singapore such as in Cineleisure Orchard,  Tampines Mall and Marina Square. Famous Amos offers wide varieties of flavour for just its Cookies. This is to cater to different markets. For example, Double Chocolate Chip with Pecan targets those who really love chocolate as they offer twice the amount of chocolate chips than a normal favour such as Chocolate Chip with Pecan. Its cookies include the brand name, Famous Amos, quality level which they are known as the world’s best chocolate chip cookies and providing appealing gifts designs. It is nicely package even for own consumptions as it has its own packaging (Appendices: Pictures). PricingFamous Amos uses the Market-Skimming under the New Pricing Strategies. Market-Skimming states that company set a high price for a new product to â€Å"skim† revenues layer by layer from the market and make fewer, but more profitable sales. It is used when a product’s and image support the high price. Its costs of smaller volume could not be so high that they cancel the advantage of charging more. Market-Skimming strategies also make sure that competitors are not able to enter the market easily and undercut the high price. Famous Amos adopts these pricing strategies as it is a product of value. Their product and image thus supports the high price they are selling. The consumers are willing to pay as high as $4.20 for only 100 grams of Famous Amos Cookies that they purchased at the available stores. Competitors are also unable to enter the market easily and undercut the high price. This is due to its known brand and quality of its Cookies around the world for ages. DistributionFamous Amos has a Direct Marketing Channel. Direct Marketing Channel is a marketing channel that has no intermediaries. Famous Amos is a direct marketing channel as the cookies are baked freshly at its own stores that are located island wide in Singapore. This shows that it does not went through a number of intermediaries. However, the packed Famous Amos Cookies went through a number of  intermediaries. It has the Intensive Distribution as it aimed at having a product available in every outlet in where consumers might want it. This is to cater and meet those beyond reached of the cookies. PromotionsFamous Amos does not do any mass advertising for its product. However, Famous Amos has done a rapport with its consumers when they won the international acclaim as the world’s best chocolate chip cookies. It is so unique that it spun the birth of an entire new industry. Its cookies are special with a crisp, nutty and richly flavoured at just the right size. This is the public relations that the brand has done over the years. Famous Amos had also made contributing in helping the needy people by partnering with Community Chest in March 2006 (Appendix: Famous Amos Public Relations). This is to promote their cookies to the public. Famous Amos Website is also a public relation as it is a form of reaching and communicating with its audience through internet. Famous Amos provides Sales Promotion on its Cookies in Gift Tins, Gift Sets and Cookies in Gift Boxes. These are all the premium items that Famous Amos offers at lower prices as an incentive to buy their cookies. Strengths & Weakness of Marketing StrategiesFamous Amos products are definitely strength to the organization. Its product is well-known to the public due to its quality of cookies that always meet the standard of the consumers. It is strength as it can be a perfect choice for midmorning snacks or at any time of the day. It is so handy that it can also be brought for picnics or birthday parties. The same goes for the Packed Famous Amos Cookies. Packed Famous Amos Cookies that is usually manufactured to the convenient chop is strength too as it can easily reached its target audience. This is because convenient shops can be found easily and mostly everywhere. Thus consumers can purchase Famous at their convenient. Being well-located throughout the island is also strength for the organization because having stores island wide shows that consumers can easily purchase the products wherever they are. Famous Amos brand name is known that its pricing strategies are strength to them too. Competitors will be unable to challenge its cookies due to the product quality n well-known brand. Competitors have to make sure that their products are better than Famous Amos Cookies to compete with them. The original cookie that is being sold at the stores is strength as they do not have to go through a lot of intermediaries. These thus save the cost of the organization and eventually save cost for the customer. This is because each intermediary that the organization went through, they will usually tax the products and it will then increase the selling price. Famous Amos weakness is mainly on its promotion. It does not have mass advertising that will subsequently inform its consumer about their existence or that they are still there to offer them the delicious sweet treats, their Cookies. They also do not have any con-current sales promotions that usually attract the consumer attention. This will eventually go back to its product. Its irresistible aroma produced at its stores will be the only factor that shows Famous Amos is still alive. This will be its weakness as for those areas without the stores will then cause the consumer to forget about it. Even so, their products are still at advantage as its quality products are irresistible by most Chocolate Lovers. However, Famous Amos could not base on its products and do not make any changes to them. This is because they will soon be forgotten when a new brand arises. They have to make sure they did some activities to increase the relationship with the customer. Recommendations and SuggestionsFamous Amos promotion has always been its key weakness to its competitor such as Mrs. Field. Thus, they should improve its marketing, especially public relations. This is an important factor as they must communicate with the customer to show them that they are vulnerable to the company and they treasure them for consuming their products. Advertising  is equally important as advertisement helps in reminding customer about their existence. Distributing flyers or their pamphlet can also be done. Famous Amos may also like to offer financial benefits to its regular customer by having Frequency Programs. This will help its consumer to enjoy benefits that the company provide. They may also like to give out its pamphlet when they produce new products. This is also a form of promoting its products. Famous Amos may also want to wider their product varieties like providing Famous Amos may also like to make its place for the consumer to dine-in. This means that consumer can dine-in while enjoying the cookies and aroma of Famous Amos cookies. Famous Amos may also like to produce something new that target the older generation since Singapore is having more aging population. This also helps in widening its audience thus generate more profit. ConclusionFamous Amos is widely known in the world. However, it is always good for the company to improve any of its weakness, grab any chances, and be prepared in challenges that they will face and always be innovative that will strengthen their competitive position. In my findings, I found that Famous Amos is preferred as compared to its major competitor, Mrs. Field. This is so as when I consulted some people about cookies company in Singapore, some does not realise the existence of Mrs. Field. Even so, Famous Amos has to really improve on its marketing strategies to attract the consumers. It is because, Famous Amos has the opportunities in doing more than what they are doing currently. They should really inform the public about their new products if there is any. This is because, I did not know they produce a new product until I visited a Famous Amos store located in Tampines. There is a sign that shows that there is new Fudge Cake. When I asked one of the salesperson, they mentioned that it has been out for quite sometime. That is why it is important for Famous Amos to promote their products as to generate more profit to the company. However, one most important factor that Famous Amos has is its cookies fragrance. It  is strong and attract consumer to crave for their cookies. I also visited both Famous Amos competitor stores, Mrs. Field located in Changi Airport Terminal 3 and Little Jerry’s Place located in Ang Mo Kio Hub. Mrs. Field stores are so attractive. It has a good sense of attracting consumer by using bright metallic red as a theme to their store. Little Jerry’s Place does not really attract the public with its appearance. However, it use the strategy of promotion such as â€Å"Buy 4 get 1 free† to attract consumers to buy their product. Thus, I find that it is important for company to plan on its marketing strategies. This will help in their profit maximisation. I also realised that it is important for the company to be attractive in attracting the public attention. However, as a whole, I can say that Famous Amos has done a great job in its effectiveness of providing standard and superior quality products. Famous Amos has also stays competitive and innovative in managing its products. Websites Famous Amoshttp://www.famous-amos.com.sg/Main website of Famous Amoshttp://www.speakers.ca/amos_wally.aspxFounder of Famous Amoshttp://en.wikipedia.org/wiki/Famous_amosHistory of Famous Amoshttp://www.sugarstand.com/sc/sc0073-famous-amos-cookies.htmhttp://www.instaoffice.com/famous-amos-chocolate-chip-chocolate-chip-cookie-cookies-famous-amos-food-keebler-snack-snack-food-s.keb98067.0.7.htmInformation on Packet Famous Amoshttp://www.ncss.org.sg/about_ncss/press_release_archives.aspPress Release of Famous AmosMrs. Fieldhttp://www.mrsfields.com.sg/index.htmlMain Website of Mrs. Fieldhttp://en.wikipedia.org/wiki/Mrs._FieldsHistory of Mrs. Fieldhttp://www.asiacase.com/ecatalog/NO_FILTERS/page-GLOBIZ-653127.htmlInformation of Mrs. Field (e.g. Industry)Little Jerry’s Placehttp://www.timelessfacade.com/2007/04/amk-hub.htmlhttp://www.soshiok.com/print/9256Information websites

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Your thoughts - Essay Example Running both programs simultaneously might present challenges to both students and their instructors; however, it is crucial for special needs students to attend regular class so that they can familiarize themselves with the new environment. Moreover, integrating these students with their colleagues helps to create situations where students with special needs feel inadequate (Mastropieri & Scruggs, 2010). As a teacher, I will use the information learnt throughout the course to think about ways that my teaching techniques and strategies will best meet the needs of all my students without sidelining any of them based on their unique needs. An issue close to heart entails the specific needs of culturally and linguistically diverse students (CLDs). CLDs fall under the category of students with special needs; whereby, their cultural or linguistic backgrounds impede their learning speed and ability to learn in general. Sheltering these students by limiting their exposure to native students their age does little to improve their fluency; however, it functions to undermine their self-worth. As a teacher, I would move to integrate both the concrete and abstract environment. Meaning, I would arrange sitting arrangements partnering students with unique needs with those without, whereas, I would incorporate examples from different cultural backgrounds while teaching concepts (Noll, 2013). This w ay, all students will be able to achieve their academic goals in an environment that recognizes their

The Google Company Case Study Example | Topics and Well Written Essays - 1000 words

The Google Company - Case Study Example This amounts to employees hating their jobs hence low productivity. This case study explores how best performing companies and for this case Google motivate their employees to work to the extent of making these companies the top-producing organizations in the world. Top companies like Google have restructured their management model to provide leadership and an enabling environment that would motivate their employees to work hard and produce the highest output. Google didn’t become a household name just by chance, it is because it has a culture that values their employees and motivates them. It’s quite clear that any company that wants to proceed to the next level and become a household name has to find new ways of rewarding and motivating their employees for their good work. They therefore need to embrace a culture that promote free thinking, motivating employees to work together and provide a working environment that is comfortable, promotes humanity, individualism and personal freedom. Having a chance to work for Google is a dream for many and it’s not just because of what the company has achieved since its inception, it is because of its good working environment. ... (Think leader 2013) About a decade ago when the company was just a start up, the co-founders Larry Page and Sergey Brin had this dream of making Google where the worlds’ best talent will work. And they had an idea on how to achieve this i.e. by creating a working environment and culture that will keep every employee happy and also keep them motivated. This will ensure that they do their best and be loyal to the company. (Brain Mass 2012) Google also motivates its employees by ensuring that the managers assign tasks that are inspiring and challenging to the junior employees. This makes these employees feel the aspect of career progression and learning something new every day. It is a tradition that each employee is given an opportunity to dedicate 20 percent of their time on a project they choose. Employees will be actually be paid by indulging in these projects so long as they are within companies’ legal and business scope. This is how products like AdSense and Google S uggest came about. This makes them motivated as they feel that aspect of being managers. It also promotes innovation and this is no doubt why Google is one of the most innovative companies in the word. This kind of freedom to concentrates on a project they love make them move away for their routine jobs hence drawing an inspiration about their job. Therefore employees just don’t join Google because of the outward perks and rewards, they do it for freedom! (Gary 2007). Besides the compensation and other benefits alike free health and dental check-ups, insurance, tuition reimbursement and paid vacations, Google employees also enjoy other unique benefits. This includes a 100% paid maternity benefit of up to 18 weeks. Also new mothers and fathers enjoy help to make things

Societal effects on women and gambling Essay Example | Topics and Well Written Essays - 3000 words

Societal effects on women and gambling - Essay Example mble to an extreme were considered as insignificant by percentage thus their unique problems associated with this growing phenomenon were largely ignored. Gambling venues are much more widespread than they were just 20 years ago and thus more accessible to everyone, including women. By some estimates, women who gamble have at least caught up numerically with their male counterparts. Other research has shown women are quickly exceeding the number of men as casino patrons. It is no surprise that women constitute more than their share of the growing number of people who have become problem gamblers. According to Barbara Proto of the Connecticut State Lottery, â€Å"Women are by far the fastest at-risk group of problem gamblers, and it’s eye-opening to me to see it’s you, it’s me, and it’s your neighbor† (â€Å"Gambling Addiction†, 2006). Problem gamblers of either gender experience many societal issues which negatively affect their lives as well as their family, friends and employer. The compulsion to bet is a drop in a pond whose influence expands out far beyond the individual. However, the societal issues that women face are more complex and perhaps more damaging than for men. The term ‘problem gambling’ refers to a continuing pattern of gambling which factors in the disruption of an individual’s social, personal or family life or their employment. Health experts regard this harmful activity as a compulsion or addiction when gambling begins to become more important to a person than the above mentioned aspects of their lives (Boughton, 2002). Problem gambling does not discriminate because it affects both women and men of all ages, incomes and backgrounds. Monetary and other dilemmas a gambler experiences can negatively affect the individual and others whose lives are inter-related. The family of the problem gambler suffers because well-intended promises aren’t kept and financial issues are a constant concern. Inter-personal relationships

Poverty and Child Abuse Term Paper Example | Topics and Well Written Essays - 1750 words

Poverty and Child Abuse - Term Paper Example The poverty problem is a dilemma which gives rise to child sexual abuse since the families are not concerned about child protection. The way children are maltreated, misuse, and neglect have many times escorted them to the vulnerability of child abuse. However in the United States, child abuse is not a new issue, since children have been the subject of various types of abuse for decades, therefore concern for abused children now demands action from private citizens as well as the government. Despite the existence and active participation of child welfare programs, child abuse is a common problem confronted by the United States. One reason for the widespread of this quandary is the fact that economic resources and political structure varies according to the social determinants for people who live in urban and rural regions (Kenney et al, 2001, p. xv). Child abuse some decades ago was seen as a problem of physical battering and the deliberate intention to harm the child, mainly by parents. It was in the 1970s that the meaning of the term child abuse expanded to include not only physical harm of the child, but also sexual or emotional maltreatment by parents or caretakers since abuse does not have to be deliberate infliction, but can also take the form of omission to act resulting in neglect of the child's needs. The main concern pertains to what our communities consider as child abuse, for example in many community cases in the professional consensus in the United States it was a concern as to what constitutes abuse or neglect of a child. When analyzed on the basis of community research it was found that all agreed to consider a child with fractured bones from repeated beatings as 'abused', while a child who is not given the minimum amount of food, clothing, or attention necessary for survival or a young child left unfed in a room as neglected. There were various class perspectives on maltreatment which exist between the extreme cases of child abuse and neglect, however there is a wide range of situations on which there is often disagreement about what constitutes emotional or physical abuse. These vary according to class as poor class more moderately defines what is entailed in sexual or physical abuse. Child abuse possesses three main types and has been so deeply embedded in our society that most of us are not even aware of how it disrupts our social determinants of living standards. Traditional child rearing practices and inappropriate child maltreatment with lack of monetary, organizational and informational resources addresses the problem with greater cause. Verbal Child abuse Based on cruelty or unjustified punishment, verbal abuse entails direct enforcement of exposure to punishment or permitting of a child to suffer resulting in an unjustifiable physical pain or mental suffering. Often called as emotional or psychological child abuse is the most common found in almost every class. Families usually neglect such mental or emotional suffering of their children and do not intend to report or view it as a serious issue, verbal abuse is not considered to be reported, but may be reported. Many families consider it

Nozick is right and Rawls is wrong Essay Example | Topics and Well Written Essays - 1750 words

Nozick is right and Rawls is wrong - Essay Example The main agenda of the justice principle is to enhance fairness to society associated by conducts of injustices. The theory of economic injustice explains about the need to mitigate scarcity and altruistic desires affecting communities instead referring to fair choices that repel about societal ignorance by enhancing communal corporation and sorting to alternatives that can easily liberate from vices such as utilitarianism1. Despite Rawls’ theory of justice remaining popular for centuries, Nozick who drew a publication has brought similar claims that narrow to reconstruct societal injustices by emphasizing that status ultimately brings about bonding in social life. Nozick argues that Rawls theory was an intrinsic attempt to harmonize the situation of fairness amongst individuals who are constrained by factors of economic capitalism2. According to Nozick’s theory, he supports Rawls’ claim that injustice is mainly enhanced by difference in hierarchies where people who are rank least in the system withstand the worst of Marxist capitalism. While letting their argument to a similar perception, both Robert and Rawls have given clarification concerning societal injustices. Despite the fact that the two philosopher followed different directions while trying to clarify about the meaning of injustices, both arguably agreed that justice is a system where individuals should deliver performances on exactly what they are expected to tackle definite issues. Without indulging comprehensively into other sections of injustice system, Rawls clarifies injustice as a state of unfairness that is mainly attributed to when members of the society deviates from issues that necessitate rightful governing principles. However to achieve justice, the two philosophers have suggested that governing a society can be made better if the social, societal system is incorporated in the governmental structures3. Nozick’s theory though from distinct origin

U.S. expansionism Personal Statement Example | Topics and Well Written Essays - 750 words

U.S. expansionism - Personal Statement Example My name is Jackson J. Samuel; I was born in 1856 and lived with my parents and seven siblings on a farm in Texas. Currently, I am working as a teacher. I am married to Penelope, and we have three boys, James, Fred and Peter. Last year, the country joined Cuba rebels in a sordid fight for independence from its colonial master, Spain.Personally, I favor the United States helping Cuba because I believe in the Manifest Destiny. Even though it was made more than a decade before I was born, it was a constant part of my early education.My father, Jacob J Samuel, used to tell me stories about history of our beloved country. He explained how the US was superior to all the other countries in the region and we were right to take the lands away from the weaker nations because it was divinely ordained and also because President James Monroe had already made it clear to the European countries that they were to stay out of the hemisphere so that the United States would be able to take advantage of the far more inferior nations. I favor the war because I believe the United States is superior, it is the divine right of my country to seek expansion and I think that US imperialism is good. Even though, the confederacy lost the civil war and my family and I still harbor bitterness about the whole affair, we are still rather patriotic. ... So when the Cuban war of independence broke out last year I was glad that the US decided to get involved, if the government could free the country from backwardness like it had freed Texas, it was a fight well fought. Judging from the news of the treaty being signed I am glad that the Philippines have also been rescued and can be greatly helped by the superior political and economic strength of my country. The United States was far more superior to the other nations in the hemisphere. One example of the brilliance of the United States is that the largest war fought on the territory managed to unify the north and the south and to bring greater political and economic security. My father used to tell me that the other country in the region especially those from the South American continent were extremely backward and when they fought wars they were never wise enough to join together, instead they broke into smaller, weaker groups, which I determined fro myself was a good thing because it meant that the US could always exert its influence and dominate these weaker nations. This is exactly what happened at every opportunity that presented itself, and the war in Cuba was undoubtedly another such opportunity. With Spain gone, the US would be free to intervene and negotiate Cuban affairs in order to gain economically because Cuba was a very prosperous colony. This is important for me because, it meant that as a teacher, better economic prosperity in the country would eventually trickle down to me. In 1898, I was happy to hear the news in February about the US starting to fight in the war. When the Maine sunk, many American thought that it was deliberate act of aggression by Spain. I suspected that

Massage treatment Essay Example | Topics and Well Written Essays - 1750 words

Massage treatment - Essay Example Another aspect of the sports massage is the increased blood flow by artiolar pressure in the massaged area. Proper stroking and rubbing of the muscle increases the blood flow and temperature. The whole process can be a good alternative of a warm up. There are different kinds of massages and depending on the type of massage used, it can increase or decrease neural excitability which is measured by the Hoffman reflex. The changes in the parasympathetic activity (which is measured by the heart rate, blood pressure and the heart beat variability) and the hormonal activity give more relaxed responses when measured after a massage. This is a result of the physiological activity. A good massage aims to reduce the anxiety and brings improvement in the mood, technically its called relaxation. This would come under the physiological mechanism. All of these benefits help the athlete perform better and decreases the risk of injury. The massages given to athletes during the events are closely mon itored. They are regarded extremely important for the performance of the athlete as they enhance the recovery. Post exercise massages have shown to improve recovery from injury and help reduce the muscle soreness. And the claim that this massage reduces the functionality of the muscle is baseless. Main Body For the first client, there were several massage techniques performed. My first client was a body builder. The regular massage was performed on his left shoulder which had a suspected sprain due to overuse. The massage performed was supposed to increase both micro and macro circulation. The macro circulation was to increase the overall temperature of the muscle and the microcirculation for the tiny organisms that supply the blood to the small tissues. It was critical to perform this ‘warm up’ massage to get the overall muscle toned up and ready for other massage techniques. The sprain in the first client’s shoulder was treated through the massage aimed at redu cing the muscle tension. The massage was performed mainly with the thumb and the first two fingers holding the visible neck and shoulder muscle, gently squeezing in the beginning and gradually increasing the pressure. Repetitive upward and outward motion was performed on the muscle. Later on the massage to relieve the sprain from the shoulder was extended to the back. The massage technique was the famous pressing motion from the back and all the way up to the neck and then pressing outward as if throwing away the muscle tension. The left shoulder was the main focus as oil was continuously applied to it for the proper lubrication to avoid the rigorous friction. The elongated massage was performed throughout the whole massage process. Right after every major new massage technique, the stretching motion was performed. It is very important as it helps in the stretch motion and for the proper blood flow, the healing benefits come along with that. Right after this technique, the massage f ocus was shifted on to be worked into the traps, around the scapula. The motion of the hand was along the direction of the fiber to give it a nice warm feeling, following the whole group of muscle as it goes into the shoulder blade which goes straight into the shoulder itself and into the deltoid. A technique for stretching into the lat was performed where the body builder

Case The Overpaid Bank Tellers Essay Example | Topics and Well Written Essays - 500 words

Case The Overpaid Bank Tellers - Essay Example For this reason, the HR department needs to realize is that tellers are the most important staff members in the bank. In this regard, tellers are the daily face of the bank to their customers since they interacted with them daily. For this reason, the HR committee should uphold the bank’s result-based system of increasing compensation and giving raises due to the rising cost of living. In this regard, altering the pay increase of the clerks will demoralize them. In addition, since the group of tellers was competent in its work, there was no need of making a decision based on findings from a survey conducted by another bank that is a competitor. From the case provided, it is evident that another bank, which is a competitor to State Bank, conducted this survey. In addition, it is important to point out that State Bank is the most progressive of the four banks operating in this area. Hence, while the wages in the survey might be accurate to some extent, the HR committee should not completely trust the accuracy of the wage survey. In addition, the committee should not completely trust the survey since there is no certainty whether the other banks responded honestly to the survey and provided the correct information. The policy by State Bank to raise their employees’ salaries based on their performance is of fundamental importance towards ensuring the achievement of the bank’s objectives and those of their individual employees. In this regard, this is the best way to ensure that the employees’ morale was high and effectively maintained to meet their individual set targets while the bank on the other hand realized its objectives. However, for this to work effectively, the bank has to define performance by outlining the types of input, behavior, and outcomes employees are supposed to meet (Latham & Wesley, 1994). In this case, these three factors are crucial in establishing the yardstick within which the bank will base its

Reasons Why Corporate Acquisitions Occur and Fail Essay Example for Free

Reasons Why Corporate Acquisitions Occur and Fail Essay There are a number of reasons why a firm purchases another company. Mullins (2001) stated several of these reasons, one of which includes the most apparent and important reason—to increase profit and maximize its shareholder’s wealth. Elimination of competition is another reason to acquire a firm. Some companies acquire their competitors to reduce competition and improve its position in the market. However, acquisition for this purpose is against the law according to the antitrust acts. As a result, the acquiring firms emphasize in its press release that the acquisition is not anti-competitive but a way to better serve the customers. If the U. S. regulatory agencies, however, construe that the acquisition could be anti-competitive, the acquisition may be blocked. Company growth is also one of the reasons why acquisitions occur. Acquisition is also an approach used when the acquiring firm has excess cash which can be used for investments. To reduce corporate risk, firms also purchase another company which could result in improved earnings and sales stability. For instance, a clothing company specializes in swimwear while another clothing firm designs winter clothes. Thus, purchasing the swimwear company to gain profit during summer and spring is a good strategy to eliminate the sales instability of the winter clothing company caused by the changes in season. This example could also be used to illustrate another reason why acquisitions occur—to enter another market. The target firm’s experience and resources, including its employees’ expertise and business relationships, are readily available for the acquiring firm to take advantage of. Thus, rather than start a swimwear collection of its own, it would be much easier for the winter clothing company to acquire the swimwear company. A company’s resources could also be the target of the acquiring firm. These resources may be tangible (e. g. , plant and equipment), intangible (e. g. , trade secrets and patents), or talents of the target firm’s employees. Another reason cited for acquiring a firm is synergy, which is a term used to describe efficiency gained from doing more than one thing. For example, it is a good strategy for a meat processing company to acquire a leather goods manufacturer as they require the same raw material. Finally, acquisition occurs when the owners of a family-owned business wish to retire or leave the business and the next generation is not interested to continue the business (Mullins, 2001). In an interview conducted by Barnett (2004) for her article, Benoit shared another reason why acquisitions occur. He stated that acquisition allows the acquiring firms to get new clients. The escalating stock prices and reasonable interest rates were also considered as reasons for the increase in the number of acquisition deals (Flanagan, et al. , 2004). Even with these good reasons, many corporate acquisitions fail. A survey conducted by the KMPG reported that 83 percent of the acquisitions fell short of the forecasted plans (Lear, 2000). Additionally, in the book of Galpin and Herndon (The Complete Guide for Merging and Acquisitions, 2000), studies showed that only 23 percent of all acquisitions earn their cost of capital. In addition, the stock prices of acquiring companies rise only 30 percent of the time after an announcement of the acquisition deal. 70 percent of the cases observed also revealed that synergies projected for acquisition deals are unattained. â€Å"People† problems and cultural issues were also noted as the most cited reasons in failed integration (cited in Flanagan, et al. , 2004). Barnet (2004) and Lear (2000) agree with Galpin and Herndon’s findings which cite the clash of cultures of the two firms being combined could be a reason for acquisition failure if the integration is not facilitated well. Acquisitions fail when acquiring firms do not carefully consider and analyze the culture of the two firms being combined and their compatibility in areas like personality, work styles, integrity, and trust Barnett, 2004). References Barnett, S. (October 1, 2004). Mergers: its a culture issue; Most of the time, the reason behind the merger/acquisition is to reach new clients. The National Public Accountant. Retrieved October 27, 2007 from http://www. allbusiness. com/management/583960-1. html Flanagan, D. , et al. (2004). Merger and acquisition opportunities: due diligence activities offer internal auditors numerous opportunities to help ensure the success of proposed company integrations. Internal Auditor, August 2004, 55–59 Lear, R. W. (April 1, 2000). The artic1es of acquisition. The Chief Executive. Retrieved October 27, 2007 from http://findarticles. com/p/articles/mi_m4070/is_2000_April/ai_63609542/ print Mullins, G. E. (2001). Mergers and acquisitions: boon or bane? Central Wisconsin Economic Research Bureau. Special Report, Second Quarter. Retrieved October 27, 2007 from http://www. uwsp. edu/business/CWERB/2ndQtr01/SpecialReportQtr2_01. htm

Physical therapy intervention with a stroke patient Essay Example for Free

Physical therapy intervention with a stroke patient Essay The clinical manifestations of neurologic disease are as varied as the disease processes themselves. Symptoms can be subtle or intense, fluctuating or permanent, an inconvenience or devastating. First clinical manifestation is Pain, it is considered an unpleasant sensory perception and emotional experience associated with actual or potential tissue damage or described in terms of such damage. Pain is therefore considered multidimensional and entirely subjective. Seizures are the result of abnormal paroxysmal discharges in the cerebral cortex, which then manifest as an alteration in sensation, behavior, movement, perception, or consciousness. The alteration may be short, as in a blank stare lasting only a second, or of longer duration, such as tonic- clonic grand mal seizure that can last several minutes. Dizziness, an abnormal sensation of imbalance or movement. It is fairly common in the elderly and one of the most common complaints encountered by health professionals. Visual Disturbances, visual defects that cause people to seek health care can range from the decreased visual acuity associated with aging to sudden blindness. Weakness, specifically muscle weakness is a common manifestation of CVA. Weakness frequently co exists with other symptoms of disease and can affect a variety of muscles, causing a wide range of disability. Weakness can be sudden and permanent, a sin stroke, or progressive, as in many neuromuscular diseases. Abnormal sensation, numbness, abnormal sensation, or loss of sensation is a manifestation of cerebrovascular accident. Altered sensation can affect small or large areas of the body. It is frequently associated with weakness or pain and is potentially disabling. Both numbness and weakness can significantly affect balance and coordination.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Assessment of cortical motor integration is carried out by asking the patient to perform a skilled act like asking a patient to throw a ball, move a chair. Successful performance requires the ability to understand the activity desired and normal motor strength. Failure signals cerebral dysfunction. Examining the Motor System, a thorough examination of the motor system includes an assessment of the muscle size, tone and strength, coordination, and balance. The patient is instructed to walk across the room while the examiner observes posture and gait. The muscles are inspected, and palpated if necessary, for their size and symmetry. Resistance and Abnormalities are documented after. Assessing the patient’s ability to flex or extend the extremities against resistance test muscle strength. Once the leg is straightened, it is exceedingly difficult for the examiner to flex the knee. Conversely, if the knee of the patient is flexed and is asked to straighten the leg against resistance, a more subtle disability can be elicited. For example, the right upper extremity is compared to the left upper extremity. In this way, subtle differences in muscle strength can be more easily detected and accurately described. Coordination in the hands and upper extremities is tested by having the patient perform rapid, alternating movements and point-to-point testing. First the patient is instructed to pat his or her thigh as fast as possible with each hand separately. Then the patient is instructed to alternately pronate and supinate the hand as rapidly as possible. The n lastly, the patient is asked to touch each of the fingers with the thumb in a consecutive motion. Speed, symmetry, and degree of difficulty are noted. Coordination in the lower extremities is tested by having the patient run the heel down the anterior surface of the tibia of the other leg. Each leg is tested in turn. The motor reflexes are involuntary contractions of muscles or muscle groups in response to abrupt stretching near the site of the muscle’s insertion. The tendon is struck directly with a reflex hammer or indirectly by striking the examiner’s thumb, which is placed firmly against the tendon. Testing these reflexes enables the examiner to assess involuntary reflex arcs that depend on the presence of afferent stretch receptors, spinal synapses, efferent motor fibers, and a variety of modifying influences from higher levels. Common reflexes that maybe tested include the deep tendon reflexes like biceps, brachioradialis, triceps, patellar, and ankle reflexes and superficial or cutaneous reflexes like abdominal reflexes and plantar or Babinski response.    References: Brunner, K., Suddarith, L. (2003) Medical- Surgical Nursing.   J. G. Ferguson Publishing Company.

Analysis Of The Malaysian Communists

Analysis Of The Malaysian Communists The emergency was introduced to Malaya as a mean to eradicate communism. Without communism, the emergency era will not come about. This shows that communism played an important role during this era. Communism was first introduced by Karl Marx in the mid-19th century in his book The Communist Manifesto, Das Capital and The German Ideology. Communism is against feudalism and imperialism and it is determined to change this administrative system to communism trough violence and war. According to Columbia Encyclopedia, 2008, communism is a socio-political movement that aims for a classless and stateless society structured upon common ownership of the means of production, free access to articles of consumption, and the end of wage labour and private property in the means of production and real estate. Communism is followed by several countries that time, for example China and Russia. 2In July 1919, Communist International (Comintern) instructed its party to spread communism to the whole world. In Malaya, communism is spread through Kuomintang (National Peoples Party, established by Sun Yat-sen and Song Jiaoren in 1912) and Nanyang Communist Party. As both the party is from China, it is easier to spread communism among the Chinese. Communism was spread through labour union, political parties, night classes and through publications. Communism was spread among the Malays by Indonesia Communist Party throughout 1924 till1930 but the attempts failed as communism was against Islamic beliefs and their culture. This ideology does not acknowledge the presence of God but in Islam, the God is considered as the highest power of the whole universe. Besides, this ideology uses violence to get their way while in Islamic studies, violence is strictly prohibited except when forced to and to claim ones right. Communism is also not accepted by the Indians. One of the main reasons i s that MCP consists mainly of Chinese which raise the suspicion of the other two races. They were therefore more ready to help the British in bringing down MCP. Karl Marx Father of Communism 3 MALAYA COMMUNIST PARTY In 1930, the Malaya Communist Party (MCP) was established with the objective of forming Republic of Communist Malaya. MCP had recruited a lot of cadres (new members of a political party trained to become loyal followers) and even seeped into most of the labour union. MCP also tried to spread communism to Sarawak but in vain as the people there does not have enough knowledge for politics. In the year 1935, MCPs attempts became more violent. More and more strikes and labour unrest occurred with the greatest strike occurring in a charcoal mine in Batu Arang, Selangor where as much as 6000 workers participated in the strike to take over the mine. As a result, the British sent 300 police to end the strike. Most of the leaders involved in the strike were sent back to China and following that incident, MCPs leader was arrested. When Japan attacked Malaya, MCP offered help to the British to fight off Japan. MCPs members were trained in Sekolah Latihan Khas 101 in Singapore on guerilla war tactics. This school then became the guerilla team headquarters in fighting the Japanese army in Malaya. MCP then formed the Malayan Peoples Anti-Japanese Army (MPAJA) and the British supplied them with firearms through another force named Force 136, also one of the anti-Japanese army but mainly consists of Malay members. 4When the war is over, a political vacuum occurred in Malaya.MCP took this opportunity to rule Malaya through its army, MPAJA for 14 days. The MPAJA troops are known as the Three Stars, symbolizing the three main races in Malaya-Malay, Chinese and Indian. MCP ruled Malaya inhumanely, torturing and killing anyone who had cooperated with the Japanese before this. They also imposed high taxes on the citizens making them suffer from poverty. Other than that, villages were burnt at night with its people still inside their houses and mosques were destroyed. Their actions angered the Malays and as most of the members of MPAJA were Chinese, racial tensions occurred. The villagers stood against MCP causing chaos over the whole Malaya. This issue was resolved when British came back to rule Malaya again through the British Military Administration (BMA) in September 1945 as the British thinks that military administrative system was required to restore peace to the country. BMA wanted MPAJA to be disbanded and the firearms to be returned to them. MCP agreed to close down MPAJA but they did not surrender all of the firearms. Instead, they kept part of it for themselves just in case they will have to use it again in the future although the British government paid each of them who returned the firearms $350 and a bag of rice, hoping that this would encourage the MCPs members in returning the firearms. MCP, which had already seeped into the labour union started to be active in political movements. 5MCP openly joined the political process, branching out and concentrating on labour activities. The MCPs legal activities started by becoming a member of the Governors Advisory Council in Singapore in 1945 and were involved in groups like the Malayan Democratic Union and the Malayan Nationalist Party. Their plan was to cause serious disruption and chaos to the economy through strikes and labor agitation and ride the tide of discontent to power. Communist had fertile ground through Chinese schools for recruitment and agitation. Due to the abandonment of BMA, many young Chinese were convinced that the Malay leadership planned to relegate Chinese to permanent second class status. Their future seemed bleak and the communist offered hope. When the Japanese left Malaya, economy was disrupted. Malayan people faced many challenges including low wages, unemployment, scarce and expensive food. Due to the revenue from Malayas rubber and tin industry that was important to the Britishs own recovery, BMA was attempting to repair Malayas economy quickly while there was a large number of strikes and a considerable labour unrest during 1946 through 1948. Harsh measurements such as arrest and deportation were used in dealing with protestors causing them to be increasingly militant. A temporary rubber price drop in the world at 1947 caused employers to seek government action to restrict union operations as the Pan-Malayan Federation of Trade Unions (PMFTU) directly controlled 80-90 percent of the unions in Malaya. Increasing violence especially against European planters convinced the government to strengthen the already stringent law of 1940 to govern the trade union activities. New measures were introduced which requires registration of all unions and condition for registration, certain terms on the eligibility of union officials to hold office were imposed. Situation for workers generally improved however, diminishing influence of the PMFTU and hence the MCP in the labour unions of Singapore and Malaya. 6The MCP was also experiencing serious difficulties within its own organization. The Secretary-General Lai Tek disappeared in March 1947 and later MCP revealed that he had been a double agent. This was a strengthening faction which had consistently argued for an armed struggle. It was decided at the Fourth Plenary Session to prepare for this struggle by moving all party activities underground. Trade unions were encouraged to not only improve welfare of workers but also to lead them to the road of violent action. The authorities were alerted to the change of direction on MCPs policy after a spate of murders and attacks on the European estate managers. BMA did not last long and as soon as MPAJA is disbanded, the British came up with a new administrative system known as Malayan Union. However, the locals did not agree with the system as it threatens their status quo by having jus soli citizenship and due to other factors as well. On the contrary, MCP very much support this kind of administrative system as that will means citizenship for all of them. Furthermore, this system will also not be controlled by the rajas and the Malay officers. This is why, in 1948, when the British decided to change Malayan Union to Federation of Malaya, MCP stood against it. 7In February 1948, a few representatives of MCP attended the Asian Communists Youth Conference in Calcutta, India. The conference encouraged the communist parties to have an armed rebellion to achieve their objective, which is to overthrow the British government and establish the Communist Republic of Malaya. This caused the MCP, led by Chin Peng to form a guerilla unit known as Malayan Races Liberation Army (MRLA) and as most of the firearms not returned are kept in the jungle, this guerilla unit was formed in the jungle itself. MCP started the rebellion by attacking the colonial resource extraction industries, which in Malaya were tin mines and rubber plantations owned by Europeans. (extracted from Wikipedia: http://en.wikipedia.org/wiki/Malayan_Emergency) Besides that, they also attack the police station, set factories and buses on fire, damage railway tracks, one of the most important means of transportation essential in sending products from factories to the port, and kill people they think works with or cooperate with the British. . Their plan was to cripple the economy in Malaya, conquering big cities, and towns in the outskirts and finally driving the British out of the country. Damaged railway tracks 8 MPAJA cap-shown by the red star THE EMERGENCY ERA MEASURES TO COMBAT THE COMMUNIST THREAT The climax of the MCP violence was on 16 June 1948, when three European estate managers were killed. This incident appalled the British government and spurred them into action to eradicate the communists and their activities. Among the measures taken were the declaration of emergency, enlarging the security force, the Briggs Plan, military steps, psychological warfare ( the Templer Plan), and through the declaration of amnesty. DECLARATION OF EMERGENCY Following the death of the three European estate managers, the British High Commissioner, Sir Edward Gent declared Perak and Johor as emergency areas. A state of emergency was declared on the whole of Malaya a day later. This action is to protect the economic interest of British in Malaya. MCP was finally outlawed on 23 July 1948 followed by all of the leftist parties. 9Following the declaration of emergency, the British government reinforced the Emergency Law of 1948. The Emergency Law of 1948 enabled police and soldiers to arrest and detain communist suspects without a trial. It also allows the police force to ransack houses, move citizens to a new area or quarantine a certain location suspected to be involved in communism. Roadblocks and curfews in areas where communists activities were rife were also imposed. It was called an emergency, not a war so that it was possible for businessmen to claim insurance for damage to property from insurance companies, Lloyds insurers in this case. ENLARGING THE SECURITY FORCE The government also took action in increasing the number of soldiers and police in the country. The police force was reorganized and enlarged until it reaches an amazing number of 70000 people. To increase its military troops, the British brought in soldiers from Commonwealth countries, especially from Australia, New Zealand, East Africa and Fiji to eradicate the communist threat in Malaya. In addition, the government also established the Home Guard troops in the village to assist the police and military force. Members of the troop are of both genders and the establishment of the Home Guard troop heightened the spirits of the locals to defend the country from communists. The willingness and courage of the Malays to fight the communists awed the British High Commissioner, Sir Henry Gurney. Besides that, as much as 24000 Special Constables were trained and sent to isolated estates and mines to prevent the attack of communists against them. The military force also bombed and ambushed areas that nested the communists with the help of the British Air Force. 10 BRIGGS PLAN Sir Harold Rowdon Briggs introduced the Briggs Plan to eradicate communist activities through a strategy that relocate the squatter areas from the edge of the forest to a new village and by launching starvation movement in 1950. He himself became the operation director of the plan. The relocation plan started on 1 June 1950 in Johor. Towards February 1952, more than 400,000 Chinese squatters were relocated to approximately 400 new villages. This plan was aimed at restricting the Chinese from supplying food, medicine and information to the communist guerrillas who were hiding in the jungle. This plan was effective in eradicating communist violence because it weakened Min Yuen activities and forced the communist out of the jungles. The new villages were fully equipped with basic amenities such as houses, schools, medical facilities, electric and water supply. The new village was also fenced with barbed wire and guarded by Special Constables to monitor the movements of the villagers. 11In the new village, each family head is given a food ration card to ensure that all of his family members obtained sufficient food supply. The in and out of the villagers within the new village was also supervised at all times. All these fall under the British plan, the Starvation Movement to ensure the communist will not get any food, weapons, information and medicinal supply from the villagers. This is what that weakens the Min Yuen activity which is formed by the communists to provide food and medicine to them. Most of the MinYuen members are mine and estate workers, either forced in or are involved voluntarily. With the help of road blocks, it will be impossible for the communists to get any supplies from the villagers. They were forced out of the jungle to get the supplies themselves and this made it easier for the British to demolish them. Other means to eradicate communism includes introducing a new registration system that is the same for the whole Malaya whereby citizens above 12 years of age are required to register themselves to the government to be given an identification card to be differentiated from the communists. Briggs also supports the formation of the Malayan Chinese Association (MCA) in 1949 that helps Chinese squatters lead their lives in the new village. MCA has conducted fund raising through the sale of lottery tickets. The lottery proceeds were then donated to the Chinese settlers in the new village to help them lead a more easy life. The Briggs Plan was a success in crippling the MCP networks. MCP started to feel the pressure on them and the downfall of villagers towards them that in their Central Committee Meeting in Pahang, they decided to reduce violence against civilians and to retreat to southern Thailand. MILITARY STEPS Sir Gerald Templer was appointed the High Commissioner of Malaya in 1952 to replace Sir Henry Gurney, who was shot dead by communists, on 6 October 1951, while on his way to Fraserss Hill. 12 As a military general, he used firm military force to fight the communists. His military tactics included the use of 13 battalions of English soldiers, Gurkhas and Malays training 67 000 special Malay soldiers and forming home guards system with 210 000 of them in 1953 and recruiting assistance from the Commonwealth military, such as from Australia, New Zealand and Rhodesia. The strength of the military team enabled the government to launch more aggressive attacks on the communists and ensured that food was not smuggled out for the guerrilla communists. PSYCHOLOGICAL WARFARE Sir Gerald Templer also launched psychological warfare upon the communist terrorists by the campaign winning the hearts and minds of the people as he realized that the use of force and weapons alone will not be enough to eliminate the influence of communists. Campaigns like Malayans Against Communism Month were held successfully in which the villagers of all three races held banners condemning violence of communism. They also burnt dolls of communists to show their hate towards them. Pamphlets opposing the communists were also distributed throughout Malaya. The psychological warfare implemented by the government starts to grow hate towards the cruelty of communists in the villagers that they volunteered themselves in joining security forces and in the police force to defend their land. 13Besides that, Templer also introduced the system of white and black areas. The white area is an area that is announced free from communist activities, while the opposite is the case for a black area in which Templer introduced curfews as the communist activities were still active and the soldiers were hunting for the communists. By 1954, Templer had announced Malacca, Terengganu, Kedah, Perlis and Negeri Sembilan as white areas. To draw support from the Chinese in supporting this psychological warfare, Templer made it easier for the non-Malays to obtain citizenship that allows 1.2 million Chinese and 1.8 million Indians became the citizens of Malaya. The leniency of state requirements showed the sacrifice of the Malays in creating unity and welfare of all citizens. In the psychological warfare campaign, Templer also increased the value of the prizes offered to citizens who manage to capture or give out information regarding the communists guerillas. Whoever manages to catch Chin Peng, whether dead or alive will be rewarded with $250, 000 while those who capture or kill his assistants will be rewarded with $200, 000. Templer had successfully made Chin Peng the public enemy in this way. The Malay Sultans and officers also played an important role in this warfare by telling their people that those who helped the communists will be considered as a national traitor. The Malays were also reminded of the cruelty of the communists during the takeover of the country by the Three Stars army after the surrender of Japan. The Malays were urged to help the government eradicate communism in the country. The government also made efforts in producing hate towards communists in the citizens by calling them terrorists. 14The government then reinforces the food ration rule which force the communists who cannot obtain food to plant their own food. However, the government failed their plan by spraying poison all over the crop area, leaving them to starve until they surrender. At the same time, pamphlets calling the communist terrorists to give up their fight were also given out with the help of the Air Force. Templers psychological warfare can be said to be one of the factors for the success of the government of the Federation of Malaya in ending the communist revolution. This encouraged the people of Malaya to work together with the government to eliminate the communist terrorists. DECLARATION OF AMNESTY The government offered amnesty to encourage communists to surrender themselves to the government. About 40 000 pamphlets and 12 000 amnesty pass were given out in Chinese, Malay and Tamil. The Malaya Radio will also broadcast the conditions of the amnesty offer daily. Posters were put up everywhere and advertisements and movies are used to help citizens encourage communism terrorists to surrender. 15= Communists who surrendered. THE MEETING IN BALING In the federal legislative council election in 1955, the Alliance Party had come up with a manifesto which promised immediate independence and ending the emergency. Tunku Abdul Rahman also promised that if given credential, he will negotiate with the communists. Chin Peng then wrote a letter to him confirming the negotiation and the negotiation was held in an English school in Baling, Kedah on the 28 and 29 of December 1955.Tunku Abdul Rahman, David Marshall and Tun Tan Cheng Lock represented the government while Chin Peng, Chien Tien and Rashid Maidin represented MCP. In the meeting, Tunku Abdul Rahman requested Chin Peng to disband MCP, lay down their weapons and to surrender themselves. Chin Peng agreed to surrender and to lay down their weapons with the condition that MCP is to be recognized as a valid political party by the government. As Tunku Abdul Rahman realized that communism is not suitable for our multi-racial society, he turned down the offer and the meeting was considered a failure. As a result, the conflict between the government and the communists increased causing other Commonwealth countries to send troops to Malaya to aid British in ending communism. 16 Although the negotiation failed, Tunku Abdul Rahman stated that he is ready to negotiate with the communists again under the condition that it is the communists desire to meet him and that they are prepared to surrender themselves. Although many attempts were made by the communists to resume peace talks with the government, they will not surrender and therefore was not entertained. On 31 August 1957, Malaya gained independence when the emergency law was not over yet. With the independence of Malaya, MCP lost its influence in the people. The last serious resistance from MRLA guerrillas ended with a surrender in the Telok Anson marsh area in 1958. The remaining MRLA forces fled to the Thai border and further east. (Extracted from Wikipedia: http://en.wikipedia.org/wiki/Malayan_Emergency) The Malayan government declared that the emergency was over on 31 July 1960. Chin Peng moved to Beijing where the Chinese authorities placed him in the International Liaison Bureau, where many other Southeast Asian Communists Party leaders were accommodated. 17 THE EFFECTS OF EMERGENCY IN MALAYA The British government declared a State of Emergency throughout Malaya on the 18th of June 1948. This state of emergency ended officially on the July 31st 1960 and its effects were seen politically, economically and socially. POLITICAL ASPECT The British granted citizenship to the non-Bumiputeras particularly the Chinese who made the bulk of the Malayan Communist Party (MCP). Chinese citizenships were bestowed to over half of the Chinese population in Malaya and they were able to enter the Malayan Civil Service for the first time. Since the government had stressed the need for a united Malayan nation, the creation of communal parties had been viewed. Communal parties such as United Malays National Organization (UMNO) and the Malayan Chinese Association (MCA) successfully contested in the Kuala Lumpur municipal elections of February 1952. Subsequently the Malayan Indian Congress (MIC) comprising of the Indian community formed a coalition with UMNO and MCA into the Alliance Party in 1954. This was cited as a positive step towards the creation of a united Malayan nation. The victory of this unity was demonstrated in the federal elections of July 1955 where the Alliance won 51 of the 52 contested seats. As a result of this vi ctory, the Alliance partys views were given prominence by the Reid Commission, formed in 1955 to prepare a constitution for an independent Malaya. 18The Emergency Law implemented by the British was also seen as a way to curb the left-winged radical parties. As a result of this rule, it gave rise of what we have today that is the Malaysian race which means a single nationality in which all persons qualify as citizens of this country. This is so either by birth or by fulfilling requirements of residence, language and oath of loyalty. This further induced the Chinese and the Indians in particular to cooperate with the government so as to have a win-win situation. ECONOMICAL ASPECT The economy took a downturn. The countrys wealth was spent to suppress the communists activities in Malaya. The government spent about 250,000 to 300,000 a day during the Emergency Rule. This was with regards to upkeep the peace and safety of the people during that time. The money used was to further enhance and expand the police force as well as the home guard. On the contrary, the development of the rural areas was neglected. The governments focus was on the New Village, hence failing to raise the living standards of the people of Malaya. 19The state of emergency which was declared to deal with the danger revealed some of the serious ethnic divisions existing within the community. This happened during the struggle of the British government trying to attain economic goal in the export earnings coming from rubber and tin industry. The Chinese were initially recruited for work in the tin mining industry; the Indians were assigned the task of working on the rubber estates; and the Malays were directed towards providing food for the growing economic machine. These considerations allowed a few privileged members to rise above the economic functions allotted to their particular ethnic groups. By 1957, when the independent Federation of Malaya was announced, the communist threat had faded. But the communal threat remained a legacy of colonial rule which would determine the unity and the survival of a new nation. SOCIAL ASPECT The Emergency Rule saw the destruction of about 21,230 lives which included the general public, whereas 6133 dead were communists. This rule also jeopardized the lives of many. They lived in fear and poverty because of the communist threat. The farmers could not plough their lands due to the laws. Rationing of food forced people to depend on food like tapioca and yam, just like what happened when the Japanese ruled. A new body known as Communities Liaison Committee (CLC) was established to foster unity and close ties among the different races in Malaya. The government also introduced a new national education syllable which is Malaya oriented in hope that it will produce patriotic young generations. Besides that, the usage of the same national language was hoped to be able to produce understanding among the multi-racial society. 20 CONCLUSION From this emergency incident, we can see how important it is for the citizens to not only work with each other but also to cooperate with the government in achieving an aim. Without the support of its people, Malaya will never be able to get free from communism. Malaysians today should keep this in mind and be grateful to the sacrifice made by our ancestors in order to get us here today, in this peaceful society. 21

Exploring Emotion Essay -- Psychobiology of Emotions

Emotions have developed along with the sophistication of the brain as an organ throughout the process of evolution. Instinctive feelings necessary for survival, such as thirst, hunger, and sex drive, are the oldest and most primitive â€Å"emotions†, and they are present in many non-human creatures. The monitoring systems in an animal’s body send signals to the brain when the body is in need of food or water, and this triggers the firing of neurons that in turn advise the creature to search for these necessities. Because these instinctual feelings are reflex related, they originate in the brain stem of primitive creatures (do Amaral). As animals progressed and their brains advanced from just a brain stem into the cerebellum and eventually the cerebral hemispheres, they began to experience more complex, affective emotions including love, friendship, and maternal care (Bekoff 861). Humans possess the most complex brains, and therefore it is believed that humans experience the widest range of emotions. Experimental evidence has shown that human emotions result largely from interactions between several different parts of the brain, known collectively as the limbic system (Thompson 29). The more psychological view of emotions claims an emotion is expressed in reaction to one’s individual interpretation of the surrounding environment. This explanation provides a slightly higher-level view of the issue at hand. However, how and why humans feel something during an emotional experience is still unknown and heavily debated. I believe that these feelings arise as part of the epiphenomenon of consciousness that is unique to living beings, and therefore the complete human emotional experience cannot be mechanically replicated.... ...ius of human life. Works Cited Anatomy of the Brain. American Health Assistance Foundation. 5 Dec. 2002 . Bekoff, Marc. â€Å"Animal Emotions: Exploring Passionate Natures.† Bioscience. Oct. 2000: 861-882. Boeree, Dr. C. George. Emotion. 2002 . do Amaral, Julio Rocha and Jorge Martins de Oliviera. Limbic System: The Center of Emotions. . Picard, Rosalind W. â€Å"Does HAL Cry Digital Tears? Emotions and Computers.† HAL’s Legacy: 2001’s Computer as Dream and Reality. Ed. David G. Stork. Cambridge, MA: MIT Press, 1996. Rolls, Edmund T. The Brain and Emotion. New York: Oxford University Press, 1999. Thompson, Jack George. The Psychobiology of Emotions. New York: Plenum Press, 1988.

Humor in Task-Oriented Group Discussions :: Free Essay Writer

Robinson, Dawn T., Smith-Lovin, Lynn. (2001). Getting A Laugh: Gender, Status, and Humor in Task Discussions*. Social Forces, 80, 123-158. Background and Purpose: The general purpose of this study is to show how humor operates in task-oriented group discussions. The researchers used the opportunity to study the dynamic occurence of humor during group conversations. The researchers are using the functions of humor to come up with ideals about who it is that actually does the joking (male or female), and when and where this joking takes place. The hypothesis suggests an image of joking as dealing with status in a society, the male sex, people who are very participatory and those that are frequent interrupters (or interrupted often themselves) to all show status-related patterns of humor use. The researcher’s further have a theory that if they know about the way people engage in humor, then they will be able to predict who will do so, and in what environment or circumstances. Through various methods and procedures, there were more theories generated dealing with: the content of humor episodes and time dependence. (Findings are found in the Findings /Results section below). Methods and Procedures: To carry this study out, they used event history techniques in order to analyze humor attempts and successes. They did this using groups of 6 people each. They further used their results with their insights on status and emotion to develop a new theory (talked about in the Background and Purpose section above). Once this theory was developed, they examined what they had from the additional data from the group discussions. Many ways that they came up with their findings in the research was by using bar graphs to plot their knowledge. Findings / Results: In looking at the humor episodes, they found that a higher portion of men’s than women’s humor is differentiating, while a higher portion of women’s than men’s humor is cohesion-building. A frequent claim is that men tell more jokes than women and in describing feminine speech style, Robin Lakoff suggested in the abstract that women â€Å"have no sense of humor†, and also that they never effectively tell nor â€Å"get† jokes. They found that the gender/joking difference is noticeable in children by the young age of 6 years old. With time dependence, they found that there was a lot of it in humor use. They note the timing is everything. As far as timing in conversation goes, and the concept of the pressure value (humor releasing pressure/tension), Robinson and Lovin comment that the highest rates of humor then should be during that latter part of the conversation when

Gideon vs. Wainwright :: essays research papers

Clarence Earl Gideon was arrested in 1961 and charged with breaking and entering a pool hall with intent to commit theft, by taking money out of vending machines. What he did at the time was considered a felony. When it came time to have the trial he did not have enough money for a lawyer and asked that one be appointed to defend him. The judge denied the request saying that under Florida state law counsel can be appointed only in a capital offense. Since Gideon didn’t have a lawyer and was not educated to defend himself he lost easily to the prosecution. Gideon was then sentenced to five years in prison. He then filed out a writ of certiorari, which is a petition of appeal to the Supreme Court of the United States asking for them to review his case. The Court granted Gideon's request and appointed Abe Fortas to represent him as his lawyer. This was a very controversial issue, because the court faced the decision of whether to go with the laws that the forefathers had come up with or grant people right to counsel so that the truth can be brought out. The issue was whether the state of Florida violated Gideon's Sixth Amendment right to counsel, made applicable to the states by the Fourteenth Amendment, because they did not provide him with the assistance of counsel for his criminal defense. The Court ruled unanimously in Gideon's favor and held that the Fourteenth Amendment included state as well as federal defendants. The Court said that all states must provide an attorney in all felony and capital cases for people who cannot afford one. Through the Fourteenth Amendment due process clause, the Sixth Amendment guarantee of the right to counsel applies to the states. Gideon won his case and took the groundbreaking step in public defense lawyers being there for people that cannot afford a lawyer of their own.